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Whey Protein
A primary use of protein in the body is to synthesize structural proteins such as muscle, skin and hair. Protein is also used to synthesize peptide hormones such as growth hormone (GH), insulin-like growth factor 1 (IGF-1), and insulin. Additionally, protein is used to synthesize key enzymes and other transport proteins essential to normal bodily function. Whey protein is known for high levels of BCAA's and high nitrogen retention. Considered the Rolls Royce of proteins, Whey has a superior amino acid composition, superior biological value (more protein gets digested and into your system), and is very low in lactose (a milk sugar that most adults have difficulty digesting).
Whey Protein Isolate (max BV of 157)
The highest yield of protein currently available, it's a derivative of milk protein. Its short chains and peptides make it available for absorption within ten minutes of ingestion. Making it ideal as a dynamic protein booster. If you asked which protein is best to invest in WPI would be it. No sane nutritionist would tell you otherwise. But caution is the key. Taking in more than 30 grams at once is not advisable because of its short-lived half-life. Whey is the best investment because of its capacity as a post-workout recovery supplement. That critical time after severe physical stress when the cells will act like a sponge and take in almost anything. The extreme hunger of the cells and the fast-acting properties of whey will make sure you use the best window for recovery to the fullest. If not, the body will hunt the stored reserves of nutrients and when on a diet for example that will cause them to rob other muscle-tissue of glutamine.

What are BCAA's?
BCAA's (Branch Chain Amino Acids) Leucine, Valine, and Isoleucine are called "branch chain" aminos due to their molecular structure, and are important essential amino acids well known for their anticatabolic (muscle-saving) benefits. They are called BCAA's because they structurally branch off another chain of atoms instead of forming a line. Studies have shown that BCAA's positively affect skeletal muscle growth, enhance fat loss, help to stimulate protein synthesis and inhibit its breakdown, so BCAA's have powerful anabolic and anti-catabolic effects on the body. They may also potentiate the release of some anabolic hormones, such as growth hormone. Regular ingestion of BCAA's help to keep the body in a state of positive nitrogen balance. In this state, your body much more readily builds muscle and burns fat. Studies have shown that athletes taking extra BCAA's have shown a loss of more body fat than those not taking BCAA's. BCAA's are used as a source of energy for muscle cells. During prolonged exercise, BCAA's are released from skeletal muscles and their carbon backbones are used as fuel, while their nitrogen portion is used to form another amino acid, Alanine. Alanine is then converted to Glucose by the liver. This form of energy production is called the Alanine-Glucose cycle, and it plays a major role in maintaining the body's blood sugar balance.
Vitamin B-12 and Folic Acid
Necessary for carbohydrate, protein and fat metabolism. Important to amino acid and fatty acid synthesis; essential for hemoglobin and nerve cell growth and maintenance. Folic Acid, along with vitamin B-12, is required for the synthesis of DNA, the principal genetic material in the body. Being a water-soluble vitamin, Folic Acid helps the body form red blood cells and aids in the formation of genetic material within every cell.
Vitamin B-6
B-6 supports glycogen and nitrogen metabolism; production and transport of amino acids; production and maintenance of red blood cells (hemoglobin) Essential for the body's utilization of protein. Needed for the production of red blood cells, nerve tissues, and antibodies.
Vitamin C
Vitamin C in doses of 1000 mg per day reduced the secretion of Cortisol, allowing oneís muscles to grow and lift better.
There are a multitude of clinical studies that have been conducted substantiating Vitamin Cís powerful effects. There are numerous benefits that can be attributed to Vitamin C, including strengthening of bones and connective tissue, aiding in the healing of wounds, and increasing the performance of the immune system. Perhaps one of Vitamin Cís best attributes is its amazing anti-oxidant ability. It protects the fluids of the body such as blood from damage by free radicals. By strengthening arterial walls, it also plays an important role in maintaining a healthy blood pressure, as well as reducing tissue damage. Vitamin C protects the cells of the body and may prevent damage caused to them by cancer, heart disease, aging, and arthritis.
Cortisol
Cortisol first off is ati-catablolic (destructive), cortisol tears muscle tissue down and severely suppresses the immune system, making us most susceptible to injury and nagging illnesses. Chronic high levels of cortisol may also possibly result in increased risk for stress fractures, since calcium uptake by the bones is so reduced. When we work out or engage in intense sports activities we put stress on the body. This stress signals the brain to produce cortisol, our bodies "fight or flight" hormone. This cortisol basically stops all growth processes so that any and all available resources can be diverted to the immediate survival effort. It shuts down your immune function. It stops the uptake of calcium by your bones and it causes the dismantling of your muscles so that branch chain amino acids from those muscles can be sent to the liver and converted to glucose for the brain and other muscles. Once the danger has passed and the stress is gone, your body can spend the next few days or weeks sorting out the metabolic consequences and repairing the damage.

Packed Ice, The Ultimate Frozen Protein Bar is available at Nutrition stores, your local beach snack shop, and online nutrition retailers.


*These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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